I’m not a quitter. I like a good challenge and I’ve rarely backed down from something I really want. But last night when Sabrina Bryan was sent home on Dancing With The Stars, I realized something very important. It isn’t enough to be famous, it certainly isn’t enough to be a brilliant dancer, what matters most is cultivating and training your fan base to vote for you. Never before has the general public decided the future of so much and held the power to make or break a dream on a whim.
I set the goal of winning the mirror ball trophy in the Fall 2013 season of Dancing With The Stars. And while I could have gone toe to toe with some past seasons, this seasons All Stars has made me realize I need to push that goal to 2014. I’m not quitting. I’m adjusting my goals to ensure success. And yes, that’s a lot like rewriting your to do list with the things you didn’t get done yesterday so today you can still cross them off the list. And also knowing that the further out you set your goals, the higher the bar will be set to reach them. Much like what it took to get a perfect 10 in the Olympics 25 years ago would get you maybe a 6 today.
Life is all about risk. Do it now and risk failure. Do it later and risk missing the opportunity. What you need to make your best decisions is information.
Information is your greatest resource, and you need a constant influx of good information in order to make the best decisions. Information: what do they want? don’t want? and most importantly, NEED? What is their pain point? Give them what they want and you will be rewarded.
So I know what I need, I know what the audience wants but barring a little cougar action with Justin Bieber, my ability to generate a million votes a week just isn’t gonna cut it! I’m going to need more. A whole lot more, if I’m going to have a shot.
So take this lesson to heart: just because you set a goal doesn’t mean that changing circumstances along the way won’t impact it, change it, or derail it all together. Be flexible, keep your eyes open for opportunity, and above all, remember why you want it in the first place.